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PositiveID Corporation Launches “The Wireless Body” at ID WORLD International Congress in Milan, Italy

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http://www.msnbc.msn.com/id/40231824/ns/business-press_releases/

DELRAY BEACH, Fla., Nov. 17, 2010 (GLOBE NEWSWIRE) — PositiveID Corporation (“PositiveID” or the “Company”) (Nasdaq:PSID) announced today that it has launched “The Wireless Body™” at the ID WORLD International Congress in Milan, Italy. The “Wireless Body” is an integrated, in vivo and external, smart healthcare communication system for diabetes management today and other disease management applications in the future. The “Wireless Body” is designed to enhance the management of diabetes by allowing disease management systems to communicate with each other and deliver solutions to patients seamlessly, enhancing the ability to deliver personalized medical solutions wirelessly.

Using its experience and expertise gained from developing the world’s first and only health-related implantable RFID (radio frequency identification) microchip cleared by the U.S. Food and Drug Administration, the Company has initiated the integration and development of other healthcare communication devices to communicate from within the body to outside of the body on an integrated platform: The “Wireless Body” by PositiveID. The “Wireless Body” also has the ability to identify medical devices, currently catheter ports, to allow them to communicate with PositiveID’s products to ensure proper medication dosages and safety for the patient from the port.

“We are excited to launch The Wireless Body as it expands the solutions we offer patients with diabetes to an entirely new level,” said Scott R. Silverman, Chairman and CEO of PositiveID. “Diabetes management requires an integrated solution, one that allows continuous monitoring and communication with devices that deliver solutions. We believe the ability to deliver an integrated solution wirelessly will enhance the quality of life for patients with diabetes and improve their compliance. The recent $24 million investment by Novartis into Proteus Biomedical’s ingestible wireless microchip highlights the opportunities in this sector and clearly validates the vision we began in this field over seven years ago.”

The Company’s technology has previously been used in Smart Healthcare by providing a vital electronic medical record and other wellness information to patients, caregivers and physicians. Most recently, PositiveID has evolved its implantable technology to focus on sensor applications through its GlucoChip™, a glucose-sensing microchip currently under development, and potentially other sensor applications based on its Patent No. 7,125,382 for an Embedded Bio-Sensor System. The GlucoChip is designed to communicate wirelessly to a handheld scanner outside of the body to deliver in vivo glucose readings without the need to draw blood.

Moving forward, the Company plans to integrate its wireless product portfolio with its patent-pending iglucose™ system, a wireless communication system for the transmission of glucose readings, to create automatic logs of glucose readings which can be delivered wirelessly to a third party (i.e. a caregiver or physician) from a handheld reader or traditional glucometer.

PositiveID Corporation Adds Olympian Gary Hall, Jr. as Advisor to Expand Its Diabetes Initiatives

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And Satan claims another soul!

http://www.globenewswire.com/newsroom/news.html?d=210682

PositiveID Corporation (“PositiveID”) (Nasdaq:PSID), a leader in next generation patient monitoring and diagnostics, announced today that it has added Olympian Gary Hall, Jr. as an advisor to maximize the Company’s diabetic initiatives. Hall, who has type-1 diabetes and is celebrity advocate for the Juvenile Diabetes Research Foundation (JDRF), has testified in front of Congress on current healthcare issues, campaigned for diabetes awareness, headed patient compliance efforts, patient outreach programming, education initiatives, and fundraising efforts for important diabetes research.

Internationally recognized for medaling in three Olympics, despite having diabetes, Gary Hall, Jr. is an active diabetes industry consultant with vast experience working in the healthcare industry. He is an international lecturer with a highly developed media presence and a key opinion leader on diabetes and its impact on society. A distinguished humanitarian award recipient for his outreach work achievement through national and international campaigns Gary has established vast networks in healthcare, the International Olympic movement, media, politics and industry.

Hall stated, “I am eager and excited to help PositiveID maximize the potential reach of their innovative diabetes management products. As a person living with diabetes and as an elite athlete, I know the importance of blood glucose management and awareness. The Company is taking the management of this devastating chronic illness to a new level, and together, I believe we can make important in-roads in diabetes care.”

Scott R. Silverman, Chairman and CEO of PositiveID, said, “We believe the addition of Gary Hall, Jr., one of the world’s most highly decorated and recognized Olympic athletes and a key opinion leader on diabetes issues, as an advisor for PositiveID will help us as we continue our development and prepare to bring diabetes management products to market, both from a business and a patient perspective. We will utilize Gary’s extensive knowledge about this disease and the strong contacts he has in order to establish additional beneficial relationships in the diabetes market.”